Steve Krause : Blog

Full-Circle Guitar

I got my first guitar when I was nine years old. It was a $25 acoustic cheapie, made with with woody-looking plastic. Or maybe it was plasticy-looking wood.

The instruction book tutored by way of "How Much is that Doggie in the Window?" and "The Streets of Laredo." I later found that the fingerings the book demonstrated were needlessly difficult for a beginner, like a G chord that required splitting one's ring finger and pinky across five strings. At the time, I had grave concerns about the physical impossibility of such things. But I persisted, driven by an urge to somehow make sounds like I heard on KISS Alive.

A few years earlier, a babysitter inadvertently introduced me to KISS Alive. It was a two-record set of bombast that I didn't understand but instinctively liked. I didn't realize the band had the makeup-wearing, fire-breathing shtick until later. I just remember being drawn to the big, distorted guitar sound.

The closest thing my parents' record collection had to the KISS guitar sound was the reprise of "Sgt. Pepper's Lonely Hearts Club Band," the first few seconds of which dangled a morsel of that distorted guitar. I played it again and again, not bothering with the rest of the song.

At some later point, my parents reluctantly sanctioned the purchase of KISS Alive, on sale for $4.99. And yet later came the cheapie guitar.

Somehow I taught myself to play the cheapie well enough that my parents indulged me what I really wanted, an electric guitar. It was a no-name Les Paul copy, a budget knock-off of the legendary model used by Led Zeppelin's Jimmy Page, The Who's Pete Townshend, not to mention KISS's Ace Frehely. It came with an amplifier slightly larger than a loaf of Wonder bread. Turned all the way up, the amp distorted a bit. I later got a distortion pedal, which gave me a junior version of that big guitar sound, like having the toy version of a hot rod.

I and some like-minded sixth-graders were in a band that went by many names. A parade of names was inevitable because we spent at least as much time contemplating band names and logos as we did playing music. The name that stuck longest was Zodiac. The logo projected the bottom of the Z under the rest of the letters, terminating with an arrow. It was a classic kid thing, that logo: We took forever creating it, only to end up with a minor variation of The Who's logo circa 1965.

Our one gig was a Halloween party in 1979. As aspiring crowd-pleasers, we attempted the hit of the moment, The Knack's "My Sharona." It was an easy song to play except for the guitar solo, which was almost two minutes long. I could only play the first 15 seconds, so I just repeated that snippet with increasing fervor. The audience, fellow sixth-graders plus siblings, gave it a polite A for effort.

By this time I had gone beyond KISS, graduating to what today would be called classic rock: The Stones, The Beatles, The Who. Although less of the big-guitar sound was required, we'd nevertheless find occasions for heavy power chords, as with The Who's "Baba O'Reilly": Imagine a prepubescent singer yelping about "teenage wasteland" while guitar and drums rendered the song's signature riff in rickety blasts. Despite wreaking havoc on the details, it got an essential something right.

Thinking back, I don't remember anyone wanting to be a rock star. There was no master plan for fame and fortune. The planning horizon was more like, "Let's play 'Barbara Ann' for exactly thirty minutes, then the last one to the swimming pool has to be Marco in Marco Polo!" There ensued much duck-walking, jumps off chairs, and other theatrics to accompany thirty minutes' worth of the same three chords.

Such jam sessions continued, in a (slightly) more mature manner, with an evolving group of friends, through junior high and high school. Along the way I ended up with a real electric guitar, a Fender Stratocaster, and a decent amp. I got good enough that most people would come away impressed with my chops. However, I had enough encounters with real musicians that I knew I wasn't in their league. Those guys loved music, but it was also their job, and I didn't want that. So music remained a hobby for me.

In college my interests evolved from band jams to electronic music and studio recording. I still occasionally used the guitar, but the center of gravity migrated to computers and the studio itself as instruments. For variety, I rotated through a few obscure guitar species like an electric 12-string, a fretless bass, and a guitar synthesizer. I also contributed goofball guitar licks to a series of home-recording adventures undertaken by my college housemates and me, wherein various styles of music were plundered for laughs.

But after joining the working world, and especially the start-up world, time for making music evaporated. My gear found its way to friends or was sold. These days, all I have is a single acoustic guitar, a better version of the long-gone cheapie. I'll occasionally pull it out if I can think of something that might make my three-year-old daughter smile. Usually, that's something closer to "How Much is that Doggie in the Window?" than anything I later played. It's an oddly fulfilling way to come full circle. Maybe as she gets older, there will be another loop around.

December 05, 2009 in Personal | Permalink | Comments (0)

21st Century Family Photo

My parents live 2,600 miles away, but they see their granddaughter regularly via Skype video call. For no particular reason, I took a screenshot of a recent call. My daughter was holding up a doll to the camera. My dad, on the other side of the country, was pretending to grab it.

Looking at the image afterward, I thought it captured something about our time. It was the visual version of "reach out and touch someone," and the connection itself was part of the picture.

Skype_family

September 19, 2009 in Personal | Permalink | Comments (0)

On Twitter

I am on Twitter as stkrause.

There you will find pointers to new blog postings plus smaller bits (interesting quotes, links, and the like) that won't otherwise get to this blog's main content.

As a sampler, here are last week's tweets:

  • "Don't just write to be understood; write so that you cannot be misunderstood." -- R.L. Stevenson, quoted in http://bit.ly/1Np9B2
  • Does a pier really need this sign? http://bit.ly/1GHHi6 (pic taken in Sorrento, Italy)
  • "[He] was brainy in a way that didn't quite add up to smart." -- from Stephen Foley's postmortem of Lehman Bros. http://bit.ly/3bmGNf
  • 3-sentence case study on my Intelligent Cross-Sell group's impact at Dell UK, featuring the phrase "more than doubled" http://bit.ly/2mmz3O
  • Fantastic book about a true legend: "The Great Siege: Malta 1565" by Ernle Bradford. My review is at http://bit.ly/hk8QL
  • From the warmongering politico in "In the Loop": "We don't need any more facts. In the land of truth, the man with one fact is king."
  • Saw film "In the Loop," a political satire thick with droll/foul repartee. Think Karl Rove + Groundskeeper Willie. http://bit.ly/QPkzN

Previously, I had not done the Twitter thing because I felt it (and, for that matter, Facebook) represented a preliminary phase of social media more akin to AOL/CompuServe/Prodigy than the open, standards-based Web. I was fine waiting out that phase.

However, Twitter has achieved something interesting. For some people, it has become a replacement for feed reading. Where once they used Bloglines or Google Reader to keep up with their favorite blogs, they are now following, and sometimes interacting with, their favorites via Twitter.

I suppose it's an honor that such people have cared enough to complain that I wasn't on Twitter, and it doesn't look like an open alternative is poised to sweep the world soon. So, I've decided to go with the tweetstreaming flow. For those on Twitter, I encourage you to follow me and to suggest any favorites you like to follow.

And for those who don't want to get their own Twitter accounts but still want to see what I'm saying there, just bookmark this page or subscribe to its RSS feed. You can also find my latest five Twitter postings on the right sidebar of this blog.

September 16, 2009 in Personal | Permalink | Comments (0)

CNET Content Solutions (and Me)

You probably know CNET, but do you know CNET Content Solutions? Indirectly, you do, because CNET Content Solutions' content appears not only on CNET but also on CDW, Dell, Insight, MSN Shopping, Yahoo! Shopping, and hundreds of other sites around the world.

CNET Content Solutions' content is product data: detailed specs, images, descriptions, and related-product links. This is the stuff you see on product pages and comparisons all over the Web. Without it, e-commerce sites would be empty shells.

CNET Content Solutions database comprises more than 3 million computer and consumer-electronics products in 35 markets and 15 languages. If you're an e-commerce site, having manufacturers spray this information at you from all sides is not an answer. The scale of data is a problem, but the show-stopper is rampant inconsistency in the content provided, specs included/omitted, and terminology used. It's the e-commerce Tower of Babel.

And thus the opportunity for a win-win: CNET Content Solutions does the heavy lifting of acquiring, normalizing, and internationalizing a world's worth of product data; each customer pays a small fraction of the total cost to get the full benefit.

Put another way, in an era of infinite shelf space, CNET Content Solutions allows sites to keep the cost of merchandising that space under control.

I entered the picture at the end of 2004, when CNET acquired a company I co-founded, ExactChoice. We specialized in creating software applications that did analytics and mining of complex product data. Now, as CNET Content Solutions' Analytic Products Group, we have the largest product-data operation in the world as our foundation.

The CNET.com Web site has carried forward ExactChoice's showcase application, a personalized computer recommender. Meanwhile, as VP of Analytic Products for CNET Content Solutions, I am in charge of defining and executing products that add value to the existing database of detailed product information. Intelligent Cross-Sell is the first such product.

[This post is a revision of a post from September 18, 2005, "CNET Channel and Me." In late 2008, CNET Channel changed its name to CNET Content Solutions.]

December 24, 2008 in Personal | Permalink | Comments (0)

Intelligent Cross-Sell at Office Depot

At work, we just released a case study that's a nice progress report for Intelligent Cross-Sell, my group's main product. The featured customer is Office Depot, which runs one of the largest e-commerce sites in the world at officedepot.com—it's currently ranked #3 in the Internet Retailer 500, the Fortune 500 of retail e-commerce.

Here's the main story:

In 2007, Office Depot deployed CNET Channel's Intelligent Cross-Sell solution to automate and optimize merchandising on its e-commerce site, www.officedepot.com. Doing so caused a doubling of online cross-sell revenue for the multi-channel global retailer. Cross-selling is an important tool that involves recommending accessories to products, such as a memory card with the sale of a digital camera.

One of the keys to success was utilizing Intelligent Cross-Sell's "guided automation," which combines merchandisers' knowledge with the automation and scalability of a recommendation engine. For example, Intelligent Cross-Sell's point-and-click interface allowed Office Depot merchandisers to target cross-sell opportunities by factors such as key selling features, popularity, compatibility, and brand affinity. Then, Intelligent Cross-Sell executed the rules across millions of possible product combinations. Compared to Office Depot's previous cross-selling functionality, the result was a significant increase in the number and relevance of accessories offered as cross-sell opportunities across the site. This combination of more and better cross-sells drove the increase of cross-sell revenue.

Needless to say, I'm pleased. In my line of work, results are measurable, and these are the kind of results we like to see.

The full case study is here.

May 18, 2008 in Personal | Permalink | Comments (0) | TrackBack (0)

Eastward

It's not often that you pack up your life and take it across the country, but that's what we did in early March. One day we were living in a San Francisco urban highrise; the next we were amid snow-covered fields in a town outside Hartford, Connecticut.

A few weeks later, I'm pleased to say, "So far, so good." Our two-year-old daughter has happily adapted to new everything. And—the reason we're here—Jacqueline is now an executive at a Fortune 100 financial-services company based in the area.

I am continuing my CNET duties, working out of a home office but traveling regularly, including to San Francisco. So to those in my Bay Area network, I'll be around. And for friends and colleagues in New York and Boston, I look forward to seeing more of you. Hartford is about halfway between, a couple hours by car.

Leaving Northern California, there is much to miss. But I like the idea of change when the circumstances are right. Long story short, the circumstances were right.

March 17, 2008 in Personal | Permalink | Comments (1) | TrackBack (0)

Hiring Again

[My group at CNET Channel is hiring again. If you know of someone interested in the following, please send them my way.]

Want to help some of the Web's largest e-commerce sites apply leading-edge merchandising technology? CNET Channel is looking for an Account Services Manager in our Intelligent Cross-Sell group.

The position involves several elements:

  • Client Services: You will be the primary point of contact and accountability to a set of customers. You will make sure their questions get answered quickly and correctly, if not by you then by the right person.
  • Project Management: You will coordinate customer-specific projects, setting expectations about what can be done when, and monitoring progress to ensure we deliver on commitments.
  • Product Expertise: You will become an expert at using and applying Intelligent Cross-Sell. You will be a virtuoso with the user interface, creatively solving customer problems in a manner that also teaches customers to do the same things for themselves.
  • Merchandising Expertise: You will learn and explain best practices in interactive merchandising, especially online cross-selling.
  • Product Marketing: As you do your job, you will be continually exploring customer needs. Your ability to perceive and prioritize needs across different customers will have a direct effect on what we build next.

If that all feels overwhelming, stop reading now. But if you're saying, "Let me at it!", here is the full posting with additional details.

October 05, 2007 in Personal | Permalink | Comments (0) | TrackBack (0)

Software Engineer Opportunity

The group I run at CNET Channel is hiring a Software Engineer dedicated to Intelligent Cross-Sell's backend database infrastructure: loading, transforming, and analyzing large-scale data. It's a chance to work on innovative technology that has directly measurable value for customers.

If you or someone you know is interested, the official job posting is on the CNET Networks job site.

March 01, 2007 in Personal | Permalink | Comments (0) | TrackBack (0)

Tragedy and the Kindness of Strangers

If you are in the United States, you may have heard about James Kim earlier this week. On a family roadtrip, he took a wrong turn onto an isolated mountain road in Oregon.

It was an ordinary mistake. It became tragic when the family's car got stuck amid heavy snow. His wife, Kati, and their two children were rescued nine days later near the car, which they had used for shelter.

However, on day seven, with supplies and hope dwindling, James had set out on foot for help. Before succumbing to the elements, he covered more than ten miles of snow-covered mountain wilderness, with little food or protection, searching for the searchers.

NPR's Scott Simon eloquently captured what a lot of people felt:

So much of modern popular culture depicts parents who are goofy, foolish, clueless and slightly pathetic. [Yet] almost every parent is certain they would risk their life for those they love; James Kim actually made that sacrifice.

In the days before Kati and the children were rescued, the search for the Kims generated a groundswell of media attention, first local then national. It was a primal human drama, magnified by the involvement of the children, four-year-old Penelope and seven-month-old Sabine.

They all could have died. Among the reasons Kati, Penelope, and Sabine were rescued was a primal response from far-flung strangers, people with no reason to be involved other than an instinct to help: the phone company engineer who on his own time combed through cell-phone network data to narrow-down the area for rescuers to search; the amateur helicopter pilot, unrelated to the official search effort, who spotted Kati from the air, who "went up because he had a hunch, and because a newspaper picture of the girls reminded him of his own grandkids." (San Francisco Chronicle)

As for the official search effort, the San Jose Mercury News tell us that 95% of search teams are volunteers, people ready to take a middle-of-the-night call to wherever, for whomever. They did so for days on end.

And finally, for those people far from the scene, whose only connection to the story was the story, there were kind words—of support, prayer, and later, condolence. James' employer, CNET, received thousands of such emails and postings.

In the aftermath, various anonymous people left flowers at the front of CNET. A baker from South San Francisco dropped off a bunch of pastries that he made, because that's what he could do.

So while one man fought for his family's survival, thousands of people reached out to help. Many were friends, colleagues, and relatives of the Kims. Many more were strangers.

James_kim_flowers

December 11, 2006 in Personal | Permalink | Comments (0) | TrackBack (0)

What This Blog Is About

The posting about Ava's arrival drew a large number of extended family and friends who otherwise didn't know about this blog. For those of you eagerly checking back for the latest Ava update, only to find a posting about microwave oven usability, let me clarify what this blog is about.

This blog is where I share stuff that others might find interesting—"others" being a general audience of friends, colleagues, and the anonymously like-minded. It will occasionally include a big personal event, such as Ava's arrival. However, the usual fare is about business, analytics, product design, and pseudorandom ideas and observations.

So, if you are seeking all-Ava-all-the-time, contact Jacqueline or me directly; we will connect you with the ongoing photo stream you crave. And for everyone else, we now return to your semi-regularly scheduled blog. Thanks for reading.

January 01, 2006 in Personal | Permalink | Comments (0) | TrackBack (0)

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VP Analytic Products, CNET Content Solutions (current); CEO and co-founder, ExactChoice; CTO and co-founder, Personify; researcher and co-founder, iVALS and Media Futures Program (both at SRI International); based in West Hartford, Connecticut, and San Francisco, California.

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